Why does a book need a website? Shouldn't everything the reader needs actually be included in the book? To promote "Sharp Teeth" an epic poem about werewolves in Los Angeles, Toby Barlow and the team from Honest Design sought to enhance to the overall ambiance of the book, with animations, photography, faux public service announcements, music playlists, and more.

The site added buzz to the books promotion, being mentioned and linked in blogs and articles nationwide. With help from the site, the book ultimately rose as high as #5 in the ranking on Amazon fiction.