We know that our Gillette guys are passionate fans who debate everything about sports and the NFL. Drawing from our existing fan base and drafting fans of the NFL, Gillette developed a social platform that helped them debate the hottest topics in football finally providing what they’ve always wanted, the ‘Final Say’. The best will always be debated. The best shave will not.

Armed with data that proves men prefer the Fusion ProGlide over the competition, it was time for Gillette to showcase their debate superiority with our concept:

Our 'No Debate' Facebook application featured Clay Matthews, controversial NFL Linebacker of the Green Bay Packers who sparked conversations in a series of short videos with subjects up for debate. Users submitted their best argument on Facebook, triggering response from rabid fans. At the end of each week, Clay gave the community the ‘Final Say’, hundreds of great prizes and a chance to attend Super Bowl XLVII. Our goal was to achieve a steady build of 1MM YouTube views and drive 50,000 monthly active participants throughout the football season.

Our results exceeded expectations on every performance indicator.

The Clay Matthews debate video shorts deliver 140% goal with 1.4MM views. The 'No Debate' Facebook application delivered 160% goal with over 80,000 monthly active users. The 'No Debate' conversation extended beyond owned platforms into NFL blogs and dozens of additional fan outlets and NFL team sites.

The overall success of the platform has paved the way for the Gillette ‘No Debate’ campaign to scale into other sports and other regions of the world well into future.