Objectives•Target audience•Relevant background information

Launch the new Sloche flavour for Couche-Tard, the largest convenience store chain in Quebec (Canada). This brand of slushy beverage and its ads are popular among children and teenagers aged 8 to 15 years, less so with their parents. Even after 13 years, the outrageous campaigns marking the arrival of a new flavour are highly anticipated. We must always be surprising and never let the fans down.