New Visual Gel is a revolutionary transparent shaving foam that allows the user to see where he is shaving.The creative concept developed for the product launch was the "Do it blind" microsite. It uses different proposals and interactions to defy users with the challenge of doing it blind.It's not easy to find your way around with a paper bag on your head, but some do it very well!Play darts, walk by a PC screen, jump into a pool and DJing are some of the challenges.What do you think you'll be able to do blindly?Target: internet users, men between 18-30.