Cannes Lions
ADK JAPAN, Tokyo / L'OCCITANE / 2010
Overview
Entries
Credits
Outcome
46% of the recipients of the direct publicity brought a coupon to the new store and received a sample. Our initiative not only enhanced brand image, we were also able to target a limited geographic area, capturing a large number of new customers and contributing significantly to revenues at the new store, with communication that was highly cost-effective.
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