Cannes Lions
REDHANDED CREATIVE, Melbourne / KUBOTA AUSTRALIA / 2013
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This commercial introduces a new vehicle using the self-important style of luxury car advertising: Helicopter shots, winding coast roads, animal metaphors. It all suggests Mercedes, BMW, Audi. But this is a completely different class of vehicle. One with a top speed of about 40kph with a tailwind. It can do all the things those luxury cars can, more or less.
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