Cannes Lions
RMG CONNECT, Milan / SHELL / 2007
Overview
Entries
Credits
Execution
The execution was very simple, though accurate, and the size itself (10 x 17 meters!) was quite a shock.
Outcome
We have no results to show, since the posters belonged to a huge and complex campaign for Shell new positioning. What is for sure, is that in Italy the claim “Made to move” has entered the consumers’ mind in less than 6 months.
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12 items