We created the world’s first ever mass scale in car payment system, in partnership with Jaguar Land Rover.

Once a customer drives on-site the app can be activated through the infotainment screen as it recognizes the site and the pumps available using GPS. In just five touches, Shell/JLR customers with the Shell app can use their in-car touchscreen to select the pump they are next to and the amount of fuel then securely pay using PayPal or ApplePay. Once fuelling is complete a receipt is displayed on the touchscreen, so the driver can be confident the transaction has been successful. A receipt is also sent to the driver’s email address.

The entire experience means that drivers will never need to leave the vicinity of their car. This service delivers on speed, safety, security and is a lifesaver for anyone without their wallet! And all from one screen. The 5th screen.

The challenge for Connected Car was how to do secure Payments from the dashboard when the payment security is on the phone with products like Apple Pay. Car Play offers no solution as payment is not integrated to Apple Products.

We needed to think about how you can pay without putting the code into the Dashboard. And the answer was right there. We used the mobile app with inbuilt GPS, remote control capability and on-site wifi Shell already had to integrate within Jaguar Land Rover’s native UI. The result means it feels like a natural extension of the driving experience. As easy as turning on the radio or programming the Sat Nav.

The service is live in over 1000+ UK stations and any post 2013 Jaguar Land Rover with the InControl app technology can benefit. But as the app is already in 30 countries worldwide – we have a platform that can be scaled quickly.

But more than that, it’s the first step in a future of autonomous vehicles where machine intelligence will mean very little human intervention will be needed for some of the more mundane motoring chores. One less thing for us all to do.

This is a world first. Shell and Jaguar Land Rover have developed the first country-wide in car payment solution at mass scale.

To date, use cases in the connected car space have been limited to transforming the experience ‘in-car’ – and concentrated mainly on entertainment. Not even Google, Apple or Amazon have launched a product in this space.

Whilst we are at the beginning of our journey, we have already achieved a reach of 112.7m with an estimated PR value of $11.1m. We’ve had 28 mentions of this revolutionary technology on TV culminating in airtime of 1 hour 20 minutes.

Although the technology is restricted to Jaguar Land Rover and the UK for now, 2017 sees us expand into other markets, increasing our reach exponentially.