We pushed the boundaries, experimenting with this groundbreaking wearable until we were able to create something that had real consumer value. With Google Glass’s interaction limited to voice commands and simple gestures, we had to create a sophisticated scoring algorithm to help define “prominent” colors and map it back to what the human brain was favoring. And because this innovative app was launched on a completely new, not yet widely available platform, advertising and PR efforts were employed to educate consumers through demo videos, media support and its own website.

With Google Glass still in beta, there were only a small number of people with access to ColorSnap Glass at launch. But within the first 48 hours, 5% of participants in the Glass Explorer program had downloaded and were using the app, while media outlets including The New York Times, Advertising Age and Mashable were singing the app’s praises, creating 30 million media impressions. The launch also created buzz across all major social media channels, generating 9.3 million impressions. The app also received acclaim from Google and is held up as an ideal example of what Google Glass can do.

Forward thinking for a brand about to celebrate its 150th anniversary.