Cannes Lions
HAKUHODO DY MEDIA PARTNERS, Tokyo / FUJI / 2017
Overview
Entries
Credits
Description
Imagining a future cybercity by combining Video, VR, events, and reality,
we transformed Shibuya into a world 200 years from now.?And then ported this overwhelming view of the world into a game!?When a person walking activates the game,they are suddenly playing the protagonist fighting magical beasts in Shibuya 200 years in the future!
Execution
First, we made Animation expressing the view of the world 200 years later was produced in 6 months.
And this animation Contents develops “outdoor media” “ VR” ” TVCM” “Event”We built up a device that can experience Shibuya after 200 years.
And developed a Smartphone game to play the world.
When playing the game in Shibuya it is a gimmick that enhances the realism
"I feel the power which is not the ratio of the past applications until now" became a topic.
Outcome
As the game attracted more attention, 300,000 new users downloaded the game. Including existing users, that brought the total users to 4 million. The project itself became a tv program, and even jumped overseas to the AnimeExpo. We came to be known for having world level content.
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