On 20th March 2014 – World Happiness Day, to bring alive the happiness a child gets from learning, we set up laptops equipped with an Internet connection and logged in to the P&G Shiksha Page at a School to work closely with these excited underprivileged kids to help them create and share their happiness with the world. The kids with the assistance of their teachers and mentors, uploaded content and wrote daily posts for the Facebook Page of P&G Shiksha to showcase the brand proposition – Padhega India toh Badhega India (An educated India is a growing India).

The fans loved it. The campaign erased every doubt and made consumers happy to see the impact of purchasing a P&G product. On 20th March 2014 - World Happiness day - the first day of the activity the page garnered 3,21,000 impressions. The average number of likes per post increased by 32% and the page got a 1000 new organic likes. The Shiksha Social Media League got covered as the top campaign of the month on Social Media in India & got permission from Sony Music to create a version of Pharrell Williams “Happy” for free.