Cannes Lions
DENTSU Y&R, Bangkok / NAMCHOW (THAILAND) / 2004
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Fashionable young man drives through a beautiful Jasmine rice field. He stops the car and finds a Jasmine rice grain on the road, where he gets angry at the worker who dropped it. Later they have Jasmine rice crackers. His girlfriend doesn't let a crumb escape her, for fear that he may get angry.
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