As the future beauty store of the after-corona era, this store was created to realize three roles.

The first is to let people experience the essence of the brand SHISEIDO.

The second is to be a base for disseminating information about the brand SHISEIDO. The second is to serve as a base for disseminating information about the SHISEIDO brand, and the third is to serve as a place for experimentation to capture customers' requests and invisible needs and link them to services and products. We aimed to create a store experience where customers can deepen their own experience by providing high quality hospitality and services unique to Japan.

SHISEIDO has launched SHISEIDO GLOBAL FLAGSHIP STORE in the heart of Ginza, the birth place of the brand SHISEIDO and where people from all around the world visits. The store reflects future vision of SHISEIDO as a global luxurious beauty brand, aims to serve more personalized beauty service to meet more diverse demands customers have today.

To make it possible we have merged the latest beauty technology and professional human consultation together to stimulate five senses and offer holistic beauty lifestyle. Our customers can try every products freely and use digital tester to learn further about products, and they can also have personalized consultation to find solutions for specific needs. This store also offers more experimental and immersive services such as “Beauty Charge”, Japan’s first digital beauty meditation experience.

SHISEIDO GLOBAL FLAGSHIP STORE is the place to experiment and discover the future of luxurious beauty retail experience.

It is a facility that communicates the brand's worldview to customers visiting Ginza from home and abroad, and provides beauty experiences that fuse the latest technology with the human touch. In response to diversifying beauty needs and lifestyles, the facility will offer digital testers that allow customers to freely and happily try cosmetics using all five senses, beauty counseling tailored to customers' needs, and a cutting-edge meditation experience introduced for the first time in Japan.

This project was made possible by a special technology that measures the inside of the brain, which was developed over a period of 10 years in collaboration with an in-house laboratory.It was then combined with the experience of a traditional Japanese space, the tearoom, to create a more original and special experience.

The project took 10 years for research and 2 years for construction, and a lot of research and verification was conducted to realize the project.

This service is available only at the SHISEIDO GLOBAL FLAGSHIP STORE on B1 of the SHISEIDO GLOBAL FLAGSHIP STORE.

By fusing the real and virtual worlds and proposing beauty products that match new lifestyles, the real store allows customers to shop through unique experiences while ensuring safety and security, while the virtual store seamlessly connects experiences with the real store to create a system that allows customers to continue to experience various beauty contents at home based on the results of their experiences at the real store. The virtual store seamlessly connects the experience with the real store, creating a system that allows customers to continuously experience various beauty contents at home based on the results of their experience at the real store.

Since Covid19, the makeup experience has changed drastically, shifting to a lifestyle that approaches the inside as well as the outside. Through this facility, we are supporting the beauty of our customers by approaching their skin and mind from various angles.