Flax (means luck in Norwegian) is the most well known scratch card lottery in Norway. Flax is issued by Norsk Tipping (Norwegian Lottery) a state own lottery company that gives all its revenue to sports and cultural activities.

In this ad for Norwegian scratch card lottery, Flax, we follow the actual consequences of an astronaut´s visit to the toilet. It is the first ad in a larger campaign urging people to open their eyes that the world is full of small and big lucky signs, which can motivate them to feel lucky and buy a scratch card.