Shivam Mattress, a new brand had to shake the rigidness of people and open minds to consider buying their mattresses. The central communication point or USP would still be comfortable sleep. But unlike others, it needed a new expression to deliver the same massage. In a more engaging and fresher take of deep sleep.

In metro city like Mumbai and Delhi, where life goes fast and hard, a sound sleep is something everyone desires. So to heighten the comfort and the promise of a sound sleep achieved through Shivam Mattress, a poster was designed demonstrating the sleep they always look forward to. A perfect undisturbed and long deep sleep. Where even their dreams will fall asleep, to dream another dream. Creating a chain of dreams to exaggerate the comfort of Shivam mattresses.

Brought smile on people’s faces and thousands of new inquires at stores. People gave second thought before choosing their mattress.