The radio campaign gives a voice to all these people whose lives have been devastated by the shockwave of a road crash. A sister, a brother, a friend, a father, a mother or a grandfather, all these people share the pain of having lost a beloved person. The spots start with a time reference, underlining the fact that the shockwave is still spreading: “It’s been one year” or “it’s been seven years”, thus showing that it can extend over months, years, a lifetime. Then the voices of the relatives are heard one by one, each expressing in its own way how that shockwave has changed their existence in such a peculiar way. Through these two spots, the radio campaign provides access to the private sphere following the accident.