The task was to create special shopping bags for the Görtz children’s chain stores in order to acquire new members for the 'Görtz account card program'.

Simple shopping bags were transformed into lovingly designed fantasy stimulating game-masks.The focal point of the design was not on the exterior, but rather on the first covered interior of folding elements in the front and rear. They are turned into five different animalistic flip-faces, which invite children to play alone or together as a band of beasts.Matching motives in the form of back lighted posters and card dispensers, set up at the point-of-sale, draw attention to the promotion. Lovingly designed, they become not only an eye-catcher in the shops but also in the eyes of a child.

1,600,000 produced bags for over 240 chain stores throughout Germany were sold out in just four weeks. The promotion had been planned to last for at least six weeks. Görtz runs Europe’s biggest shoe chain store in Hamburg, in which over 32.000 bags were handed out every day. Further bags had to be produced as quickly as possible in order to make the promotion last longer. The sales of children’s shoes were three times higher during that period.