Cannes Lions
ZAAZ, Seattle / CONVERSE / 2007
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Converse.com is a rich internet application that offers global eCommercewithout sacrificing the brand experience. While the primary objective of thesite is to drive revenue and registrations by providing the largest and mostdiverse selection of Converse products on the planet. Of equal importance isto establish and maintain the emotional connection consumers have with thisiconic brand through engaging content and active participation.
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