Each year the gift list gets longer and longer, and the only place where you find everything is Metrocentro, to take advantage of this strength of the brand, the idea was to sponsor the movie's ends in the key days of Christmas shopping, when the movie ended instead of seeing the credits rolling, we placed a list of people and gifts for each one simulating movie credits, closing with the mall’s logo and campaign phrase.

The competition’s message was focused on “novelty”, our strategic process told us that the message was to be focused on “practical”, as a result we obtained 65% preference in a tracking realized from January 2nd to 7th of 2006 by Villacorta & asociados, 15% above our goal.