The Shopping Shop website featured the stars of the film and all the shoplifted items from the movie. In a two-hour LIVE online event, our audience placed bids via text and Twitter. They also made special requests and engaged directly with the actors during the event, who responded to tweets in real time.

A fully integrated campaign with a 60” TV ad, online and social media, radio, street posters and extended PR coverage drove people to the LIVE event on our website.

We turned a little known Kiwi film into a big deal:

•Our campaign reached 1.48 million New Zealanders (that’s one in three of the population).

•We reached almost half of NZ’s twitter population.

•Viewers engaged with the live stream for an average of 7 minutes.

•We set a new benchmark for Kiwi film.