"Life is a story. Tell yours with Sony." These short-film style ads ran consecutively during the Sony sponsored Tropfest, which is Australia's most famous short film festival. The theme of the evening was "Life is a story. Tell yours with Sony" and also included online and other activity. Each of these four films shows an apparently unrelated scenario - but all are connected by the unusual appearance of a man in a coconut bra and wig. The audience was invited to imagine the untold back-ground story.