Cannes Lions

Shots of Change

AGÊNCIA3, Rio De Janeiro / INSTITUTO BOLA PRA FRENTE / 2017

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Overview

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OVERVIEW

Description

In a survey done by Bola Pra Frente, 93% of the kids said that they felt safer inside the Institute than anywhere else.

Bullet holes, scattered on the walls of Favela do Muquiço, show that violence is always around the corner.

What if we passed on the work done by Bola Pra Frente, transforming the environment in which these kids and their parents live?

Through graffiti, we've transformed bullet holes into billboards for the Bola Pra Frente.

Execution

We've invited a graffiti artist, who's a former student from the Institute, to illustrate tactical schemes over bullet holes on the walls.They're strong and colorful pieces that transformed the scenery once tinged by violence.

The art pieces were accompanied by a message to parents and kids: "Life changes inside the four lines".

We've transformed bullet holes into billboards to show the transformative power of Bola Pra Frente.

Outcome

We could reach out parents and pass on the work done by the Institute.

At the beginning of the year, Bola Pra Frente had 600 new enrollments in its program. 600 kids away from crime.

Besides that, our art work changed the scenery in which they live, giving life to the place.