White pants are wounded by hunters wielding ketchup, but a group of activists bring the pants back to life with Shout Wipes from S.C. Johnson.The New York Times – 2/7/07 – David Pogue“An ad on YouTube will get ZERO viewership unless it’s great...The one linked here is absolutely delicious.”Brandweek – 1/8/07“There’s a link between the strangeness and the product, which is frequently missing these days.”Revver.com ten day unpaid banner campaign: 1.5 million+ impressions, 90,000+ clicks to view, 45,000+ full views and nearly 2,000 people clicked to www.shoutitout.com.158,547 complete Internet views.