Cannes Lions
AOI PRO, Tokyo / OTSUKA / 2016
Overview
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Credits
Description
A nervous young high-school girl is about to take the life changing university entrance exam. Filled with angst, she looks at the blackboard in front of her. Suddenly emotional memories of her supportive family and the personal effort and sacrifices she has put into her rigorous studies for this very day plays out on the chalkboard as a stop-frame animation. Seeing this gives her the confidence she needed. Calorie Mate shows their support to all exam takers with their message “Show them What You’ve Got”!
Outcome
The chalkboard stop-frame animation consists of 6,328 images. Using only chalk on a blackboard, with no post produced artwork involved, each individual image was intricately hand drawn with an amazing attention to the smallest of detail and photographed one by one. 34 actual university art school students spent 2,623 hours drawing on 5 chalkboards simultaneously to create this amazing feat of animation. As you can imagine, using chalk on a blackboard as the canvas was an extremely difficult and unknown medium for these art students. But with pride and unswerving determination, they were able to create a film that was not only sympathetic & symbolic of the many years spent in school studying but showed their support for the students who were about to embark on a moment that would change their lives forever….their university entrance exams.
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