Cannes Lions

SHOW YOUR SUPPORT

IK STOCKHOLM / CANCER SOCIETY / 2013

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We start off in a wedding store. A woman and two of her friends are preparing for the wedding day, trying on the dress. The bride is bold from her cancer treatment.

In the following scene at the actual wedding we see her walking down the aisle. Her facial expression changes as she proceeds and as she sees her brides maids waiting for her at the alter.

They have both shaved their hair off. "Show your support – THE SWEDISH CANCER SOCIETY"

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