Shower Singers is a promo to raise awareness about water waste.

One popular way of wasting water? Singing it away in the shower. That is the idea behind the series of adverts. During the week of March 22nd, when we celebrate World Water Day, listeners would hear their favorite hits on the radio with a different detail: instead of the original popstar, the music was recorded by a...questionably talented shower singer. After the spot, they would hear a message: singing in the shower can ruin the song. And our planet.

During the week of March 22nd, when we celebrate World Water Day, listeners would hear their favorite hits on the radio with a different detail: instead of the original popstar, the music was recorded by a...questionably talented shower singer.

This is a Promo and Activation stunt which was created to bring up the audience's attention to an important cause. We are aiming for long-term behavioral and cultural shift. But as the medium was a leading radio station in our locality, the stunt performed well and impacted a great number of people.