By breaking new ground: We launched the band "Shrimps and the dip“ and let them storm the charts with their very own song "I want a shrimp from you“. We set ourselves a target: to be in the Top Ten of the Austrian Charts and for this, "Shrimps and the dip“ received what a real-life rock band needs: life sized shrimp costumes, a music video, a MySpace profile, tour posters, gigs on the Vienna ‘scene’, interviews in M-Magazine, as well as articles in the Austrian tabloid press – including scandals. What’s more, 15,000 copies of the single were published and distributed by Warner Music.

Within the campaign period of only 6 weeks, 24,000 downloads turned the song “I want a shrimp from you” into a no. 1 top title on iTunes and musicload. The band’s MySpace profile achieved over 70,000 views, with about 2,000 visitors a day and the sales figures for the shrimps were 50% more than the previous year. Dialogue marketing throughout all the channels, that’s the sound of rock ’n roll at McDonald’s.