Cannes Lions
JWT, Toronto / SICKKIDS FOUNDATION / 2013
Awards:
Overview
Entries
Credits
Description
This is an ad for The Hospital For Sick Children – affectionately known in Canada as “SickKids”
Execution
The music featured in this film is an adapted version of "You Got It", a classic Roy Orbison tune. The track was completely re-orchestrated with a slower tempo, designed to increase the emotion behind these powerful lyrics. Prior to shooting, a guide track was created, which helped determine pacing and performance. Days before the shoot, this track was sent out to our cast of patients, parents,doctors, nurses, and support staff, allowing them time to rehearse. During the shoot, music was played back into an earpiece, allowing us to capture the spontaneity and emotion of true live-action singing.
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