JOHNNY CHASE - The T-mobile Sidekick was one of the hottest products in 2003. An ultimate communication and entertainment device, the T-mobile Sidekick was targeted to 18-30 years olds, skewing slightly male. We created Johnny Chase – the ultimate user of the Sidekick. He is as hip and unique as his Sidekick, who can seize opportunities in life by keeping in control - even in the most impossible situations. In creating this campaign we are one of the first agency’s to build a creative platform around anime. The acceptance of Production I.G. – the most renowned Anime production in the world - to create these commercials is largely due to our honesty to plot lines and characters typically found in Anime storytelling.