IFA, which primarily targets retailers, is the leading trade show for Siemens. The company generates 50% of its annual sales here. Siemens also uses this event to position itself as a brand among the general public.

Visitors experienced the Siemens motto, »Solutions for a Seamless Life«, at the Siemens Concept Mall through a seamless interplay of smart technology, networking and design. The products were presented in the context of an urban lifestyle, transforming people’s everyday life into a showcase of possibilities.

Visitors to the exhibition had an opportunity to become part of the presentation in the food court: Food bloggers held their shows live on social media channels while a renowned chef wowed the guests with his culinary delicacies.

Siemens generated 50% of its annual sales here. The company also used this event to position itself as a brand among the general public. At the Siemens Concept Mall visitors experienced first hand, how intelligent technology makes the everyday life easier.

The Siemens Concept Mall was the most-visited booth among the home appliances booths at IFA 2017. Visitors also voted it one of the »top highlights«.