Simulating the landing of the Mars Rover in spectacular fashion from a dramatic entrance across the homepage to a slow and perfect decent, the Siemens Mars Rover homepage takeover exemplified how Siemens is a critical partner to American innovation and ingenuity. Appearing on targeted media sites like Wired and Scientific American geared to C-suite executives, policy elites, and media influencers, the takeover generated over 900,000 impressions, an average click-through rate of 1.55% (.08%*), and had an average interaction time of 42 seconds (26 seconds*) in just one day.