Cannes Lions
21 TORR, Reutlingen / SIEMENS / 2004
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Siemens SL55 Product Launch Web Special: the SL55 is a flagship product of Siemens mobile. The web special is focused on the product to the exclusion of all else. The user can take a close look at the phone, see its details, become familiar with its benefits and experience its most important features interactively. The web special continues the tonality and colour environment of the classic media campaign. The movable, dynamic navigation is easy to use. When the user performs actions – click on the phone, mouseover, etc.– the telephone reacts, revealing its best features playfully.
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