Fundação Dom Cabral is renowned for being one of the best business schools in the whole world. It’s specialized in preparing executives, businessmen and companies to develop competitive advantages and an extensive vision of the future. We were selected to create the whole signage system including identification, directional, orientation and regulatory signs for their new building.

We developed the concept of “projection” for the signage system project. The use of pictograms folded off the walls could encourage the scholars and visitors to see them from a wide angle and learn where they were and/or how to get where they wanted to go. This idea carries the concept “always look forward and keep an edgy perspective”. This strategy was applied in directional and indicative signs, such as those for bathrooms, the library and the restaurant.

The “projected” or folded out signage system was very well accepted and the pictograms could be seen from different distances, angles and places, allowing visitors to easily recognize their surroundings.