Cannes Lions
MANAJANS/J. WALTER THOMPSON, Istanbul / UNILEVER / 2017
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The global tag line for Signal brand is “ A smile changes everything”.
So in our film we focused on the power of a smile.
Thus our protagonist used his smile to overcome a difficult situation.
In his case he used his smile as a weapon against his angry girlfriend who is about to break up with him. With the power of the smile; the girlfriend has changed her mind about the break up.
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