Cannes Lions

SIGNAL WHITE NOW TOOTHPASTE

LOLA, Madrid / UNILEVER / 2011

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Overview

Description

We see a woman in her early twenties coming out of her building. She’s in a big hurry to get to her car because she runs out onto the pavement. She sees her car, however, she stops abruptly: She realises she can't get her car out as it is stuck in between two cars.She smiles, turns around and runs back to her house. We cut to a the bathroom whee we see her brushing her teeth with Signal White Now.

During this we hear a VO: Signal White Now gives you an instant whiter smile right from the first brush!Thanks to White Now her teeth are perfectly white.Back in the street she smiles at a man that happens to pass by and he stops, unable to resist her shiny white, beautiful smile. She then stops a second man. The protagonist keeps flashing her beautiful smile to more passers-by and they all stop to help.Finally they are enough people to lifting her car out and she can finally leave. Our protagonist flashes a final smile and drives away. Pack shot and we hear: Signal White Now, the only toothpaste that instantly whitens your smile.

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