This specific petrol station was nearby a main road, however not many drivers were aware of its whereabouts. To create impact and immediate action, we made a deal with 30 shops with visibility in the region. We made an installation on their signboards. We renamed each shop in accordance to Total station e.g. Grocery 100 meters from Total. The change of boards happened overnight and we started getting results straight away.

We made a deal with 30 shop owners who dwelled in the same region as the Total station. This range included different sorts of shops. Bakery, grocery, mannequin maker even some peddlers. And their signs had high visibility. They were then replaced by signs that described their shops in accordance to Total station. e.g. Grocery 100 meters from Total. The switch happened overnight so that next day we made sure people notice the difference.

At a cost of hiring 30 billboards, we created a campaign that improved car traffic by 10% in a week.