Cannes Lions
STOEHR, Dusseldorf / HENKEL / 2006
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How would you dramatize stain removal in a non-visual medium? Not an easy one. How about taking a well-known, German children’s song, in which the last letters (or syllables) of the most important words are being removed after every strophe of the song. This is how we dramatized that a stain, after being treated with the brand Sil, dissolves within 20 to 30 seconds until it disappears completely.
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