"Silent" is an animated short film. It celebrates how storytellers, inventors, and technology work together to create cinema magic.

The story follows two street performers who dream of bringing their "Picture and Sound Show" to life. When they discover a magical contraption inside an old theatre, they embark on a cinematic adventure of sight and sound to find the audience they always wanted.

The creative for “Silent” was designed to reach both a Hollywood insider and a broader cinema-loving consumer audience.

In targeting the Hollywood insider, we succeeded by partnering with The Academy of Motion Picture Arts and Sciences to premiere the film at the 2014 Oscars Sci-Tech Awards; the first time a brand was part of an Oscars event.

In reaching the consumer audience, the content we created spoke for itself. Without any media dollars, we developed a media plan that successfully targeted and distributed our film with partners Netflix, Amazon, Fandango, Samsung and within our own network of over 400 Dolby Atmos theaters worldwide. From there, we were able to support discovery of the film through press and social media coverage.

“Silent” achieved its goal of reinforcing Dolby’s endemic role within Hollywood, both to industry and consumer audiences. As a sign of this success, it was the first brand piece to ever take part of an Oscars event, it debuted as Netflix’s first ever-animated branded content piece, and was featured by Samsung and Amazon.

The film gained praise from the media as it was featured as Vimeo’s ‘Short of the Week’ and also on USA Today’s ‘What to Watch’ list.

It continues to show at film festivals, trade events, and in Dolby Atmos theaters worldwide.

All without any paid media.