The ad is based on the classic silent film Nosferatu and is the latest in the long-running Crunchy Nut campaign where absolute silence is required.

The commercial pays homage to the era of silent movies, where without sound, stories were told through black & white titles and dramatic music tracks.

The ad loyally follows this style. Shot in black & white, the commercial is set in a gothic castle, where our heroes are pursued by the scary Nosferatu vampire, complete with long spikey fingernails and white baldhead.

As the tension mounts, our heroes hide from the approaching Nosferatu. One of the men says something. But because it’s a silent ad, we cannot hear it, instead we read a black & white title that says: ‘Whatever you do, don’t make a sound.’

A moment later the peace is broken by a shattering ‘CRUNCH!!!’ Again - we don’t hear it – but rather see Nosferatu putting his hand to his ears and see a large black & white title: ‘CRUNCH!!!’ appear on screen accompanied by a deafening piano chord, giving away where our heroes are hiding…. eating the irresistible Crunchy Nut Cornflakes.