This banner ad has been released to promote the new horror game “Silent Hill Zero” for the PlayStaion Portable system.It was designed to convey the core concept of this city- silent hill “once you go in, there is no escape” by using the creature’s hand and a cursor that is trying to escape, just like a doodlebug. The tagline “There is no turning back” gives the idea that you’ll be so drawn to the game that you can’t go back, like you're addicted to the game. It also gives the user an insecapable feeling of fear.