The Spanish automobile market is moving away from petrol and diesel engines and giving more and more importance to electric motors. There is constant media coverage of how certain municipalities have decided to ban the use of diesel cars in their town centres, and more and more incentives to buy and use electric vehicles are being introduced. In this context, brands have begun to communicate their advances in electric motors, but all of them are communicating the same benefit: ecology, savings, etc. They are also very much focused on trying to dispel consumers' fears about opting for electric motors. In this context, it is a novelty for a brand to focus on one of the more "lateral" benefits of its electric motors: the fact that they are silent.