What if fragrance could inspire a woman to explore the many aspects of her true self? Her innocence, her mystery, her courage, her imagination. The Glade Atmosphere Collection was created with complex, layered scents that could provoke a journey of self-discovery. We wanted to visualize the beautiful stories of these fragrances in a modern female way. As our protagonist explores room by room, the aspects of her personality come to life as fragrant metaphors of water, clouds, forests, fire. We contrasted the film’s dense, visual beauty with raw, honest poetry written about our woman’s aspirations, insecurities, dreams and desires. To create tension, we juxtaposed music that did not fit a traditional female sound. The film is meant to invite a rethink of the Glade brand and the unexpected stories that can be told by scent.