The film depicts a very pure moment in time, based in an unspoilt world which is stripped of technology with not a high rise office block in sight. The action is centred on a training session between two skating brothers and their coach/singer. The routine is complex, yet effortless, with all three men working together in synch to create a sequence which in its heart is intended to be quirky, yet Beautifully Swedish just like Rekorderlig.

Our casting centred around finding the right people, with the right skating skills, and the right believable Swedish look. In the script they are skating brothers, so our chosen due had to have a bond, so they could skate naturally and in unison. We cast a pair of acrobatic skaters from Eastern Europe who have worked together for many years perfecting unique & complex routines. They are the only people in the world to perfect the one handed head balance, which is seen in the ad. The skating needed to be real, no CG was used in their routine. Again the trainer was a real person, not an actor, we wanted a likeable lived in face that told many stories.