Cannes Lions
DENTSU INC., Tokyo / EA GAMES / 2018
Overview
Entries
Credits
Description
We considered the means of solving the problems were to have these generations be interested in the city they live in-Tokyo. Through City-building simulation app “SIMCITY BUILDIT”, we created a text book that communicates knowledge of city-building and be a beginning of their interest.
Execution
Let’s give young people who have become indifferent to politics the opportunity to think about the future of their city. This idea led to SIMCITY BUILDIT, the popular city-building simulation game, producing this text book. Using SIMCITY, it explains difficult city-development challenges in a simple and fun way. SIMCITY simulates realistic city-building in-game, so it’s sure to be helpful for city-building in the real world.
Outcome
?We created a text book that communicates knowledge of city-building and be a beginning of their interest about politics.
?As a result, the number of downloads of the game increased + 50.1%.
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