To generate traffic for the Telefónica stand at SIMO, customers were invited through to an online communication, attractive enough to make the Telefónica stand a must-see for SIMO visitors. We developed an announcement piece to inform people of the start and end dates of the trade fair and where it would present the latest news and products that Telefónica would offer to its customers under the Business Solutions philosophy.SMEs: 42,330 sent, 13.016 visits, 5.416 Clicks through, 649 visits to web.

Professionals: 80,763 sentVisits: 13,084 (16.27%)Clicks through: 6,900 (52.74%)Visits to web: 58,650 (8.5%)