Finding Sgt Lim was based on a single-minded proposition: our audience live and breathe in a digital world. From idea conception to implementation – digital participation underpinned our entire process.

The campaign outdid the expectations of our client and really hit a spot with our young tech savvy audience. Over a 4 week period:9,000+ competition entries (via Bluetooth & SMS)13,978 names collected on the websiteThe overall average message opt-in rate averaged at 35.72%, which is well above the industry average of about 18-20%.