The “Raw” Jungle Invades Singapore’s Concrete Jungle! Real jungle scenery with “life-size” endangered animals such as Orang Utans and Oriental Otters in 3D was re-created at strategically located bus-stops in key shopping and entertainment areas to rekindle the love for the cuteness of animals. Bus shelter posters showcased emotive visuals of those animals in 2D formats to communicate conservation messages to the public.Animals are rendered in both 2D and 3D formats for the punch-through.

Singapore Zoo’s attendance was the highest ever six months post launch (914,000)!Unsolicited PR coverage worth more than S$500,000 and positive feedback was received.Love affair for animals was rekindled as there were enquiries to purchase the 3D animals and 2D posters – an absolute first in the history of Singapore’s OOH