Spikes Asia

Singing Nature

J. WALTER THOMPSON JAPAN, Tokyo / AVEX MANAGEMENT / 2016

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Overview

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Credits

OVERVIEW

Background

Photosynthesis. A mechanism where nature utilizes solar energy to convert carbon dioxide exhaled by people into oxygen.

The world renowned artist, Shinichi Osawa, has released his new song "Photosynthesis #1", inspired by this act of nature.

How should we launch this song?

Description

The technology which turns plants into speakers, is used. Devices placed at the stems transmit vibrations that create the sound, to the leaves and flowers.

With the design concept that a singing nature park appears in the middle of a metropolis, plants are reborn as experiential musical devices. An arch-shaped monument is designed to provide people with an experience being surrounded by the music.

Execution

The technology that turns plants into speakers. Devices placed at the stems transmit vibrations that create the sound, to the leaves and flowers.

Selected monocots, from the infinite selection of plants, that resound sounds well and are ideal for becoming speakers.

At the launch event, participants listened to the voices and took in the music of Shinichi Osawa, designed around nature, with their whole body.

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