Our very own geeks built the first digitally enhanced foosball table worldwide.Light barriers and PCBs turned our agency foosball table into a cloud-connected high-tech device. Thanks to our custom developed software, scores are displayed live, all games count towards the agency league and the results are tweeted.Our digital foosball table became an instant hit when we first showcased it at NEXT Berlin – Europe’s leading conference for the digital industry.Then we released the do-it-yourself instructions for the hardware and the software on the Internet. With a little extra for the geeks playing in our league ...

Our booth at NEXT Berlin was always crammed with interested people.And we gained worldwide media attention – from Wired and TechCrunch, to L.A. Times and Business Punk, to Japanese and Brazilian online magazines, among others. So we reached more than 2.5m people via print publications plus countless Internet users.

The project resulted in a 200% increase in the number of applicants and the ratio of hackers among them tripled.Not to mention several new business inquiries and loads of fun for our team.So the €150 for the hardware parts were certainly invested well.