We installed a web cam at the top of the billboard. The images would then be streamed in real time to the website advertised in the billboard: www.descongestion.com.ve.

This way the billboard advertised the congestion relief benefit and delivered on the promise by transforming itself into a traffic monitoring tool that helped people avoid congestion; traffic congestion.

Thousands of visits to the website. Brand awareness soared. Attracted attention from different media. Helped raise sales, increasing Sinutab's leadership in the market.